Hollister, the global footwear and apparel retailer, has begun a program to offer free clothing to homeless people in underserved neighborhoods, with a goal to raise $1 million over the next five years.
According to the company’s website, the initiative is aimed at helping people living on the streets find clothing that will help them thrive.
“Our goal is to help our customers get back to a life of dignity,” Hollister CEO Scott Smith told reporters at a news conference in New York on Monday.
“We’re really proud to be part of Hollister’s homeless outreach efforts and we know it’s a challenge for many of our customers.”
Hollister is not the first retailer to try to get homeless people back into their shops.
Earlier this year, Wal-Mart in the US began a program called Hollister Night, which helps homeless people buy clothes for free.
The program is now being extended to other U.S. retailers, including Target and Gap.
On the heels of this news, an online petition was launched by the online retailer, which asked for the company to extend its Hollister program.
In response, Hollister told The Associated Press it was committed to expanding the program, and it will extend it to other retailers by the end of the year.
(Reporting by Jonathan Stempel in New Delhi; Editing by Andrew Hay and Leslie Adler)